INTERMODAL – INTERmodality MOdel for the Development of the Adriatic Littoral zone
INTERmodality MOdel for the Development of the Adriatic Littoral zone is a project, financed under the Second CfP of the IPA Adriatic CBC Programme.
The aim of the project is to exploit the possibilities offered by intermodality to promote tourism in the countries overlooking the Adriatic sea so as to use intermodal transport and environmental sustainability seen as drivers of efficiency of the transport system and facilitators of tourism. This will be achieved through a series of actions that will be developed in three interrelated strands:
- Development of awareness on the issue by means of appropriate communication and information
- Analysis of demand and transport needs to support the promotion of tourism
- Implementation of pilot actions at local level
- The partners will work together on the development of a sector international network and of related knowledge-base tools.
Kreator[atk] participated in PR and dissemination components of the project with following activities:
- Leaflet, brochure, notebooks and notepads – design and press
- Roll up banner – design and production
- Pens – design and press
- Production of 5 min and 30 sec. video edtiorials
- Media ads and advertorials – copy, design, media buying
- Media relations – creation and distribution of press releases, announcements and photo materials
